Living Your Brand Purpose

Social Listening and Staying True to your Brand During Volatile Times

 I sat down with Paul Dyer of PRovoke Media and Damn Good Brands and enjoyed our conversation on purpose, culture, and bragging on my teams across Culture & Communications. Southwest is unique and our early employees took a big risk and banded together in what we call today a warrior spirit. It was a matter of ‘we must survive against all odds.’ I think those very early beginnings served as a great foundation for what our culture has become today.